Take our survey

showcase your impact - a white canister made from sustainable solutions

Progress Over Perfection

In today’s sustainability-driven market, we must ask: Are we chasing perfection, or are we pursuing progress?

At Priority Plastics, we’re proudly committed to progress. Our GreenLite Sustainable Packaging can be made with post-consumer recycled (PCR) plastic, which might look a little different — and that’s a GOOD thing.

What Discoloration Means in PCR Packaging

You might notice a soft gray or off-white tint in PCR containers. That’s not a defect; it’s a visible sign of circular economy principles in action

Recycled HDPE or PETE, naturally introduce some color variation. Instead of hiding it, we embrace it. Each shade tells a story of:

  • Fewer landfills
  • Reduced reliance on virgin plastics
  • More accountability

🔒 Safety First: Food-Contact Compliance

We understand that safety is essential — especially for the food, nutraceutical, and personal care industries. That’s why the PCR used in our GreenLite packaging:

We work with supply chain partners who adhere to validated decontamination processes and proper source controls.  (reference)

discolorization is the badge of bold choices - a white canister with a blue lid on top of a textual badge

Quality Without Compromise

Our customers expect premium quality — and we deliver. While recycled content may introduce some color variability, the structural performance, barrier properties, and durability of our PCR-based packaging matches those of traditional virgin plastic.

Each batch is tested for compliance and performance to achieve the ideal balance of visual appeal and sustainability.

a little character can have a big impact

🤝 What It Means for Your Brand

Your customers care about sustainability. GreenLite help you reflect those values. That visible hint of gray? It tells a story of accountability, resourcefulness, and leadership.

Join us in changing the narrative.

🟢 Choose recycled.

🟢 Choose visible sustainability.

🟢 Choose GreenLite.

PCR Isn’t Perfect. It’s BETTER.

little grey, mostly green - a white canister with a white lid with the priority plastics logo on the side

FAQ: PCR in Sustainable Packaging (PETE and HDPE)

Q: What is PCR and why is it important?
A: PCR (Post-Consumer Recycled) plastic is made from materials used and recycled by consumers. Using PCR diverts waste from landfills and conserves raw materials.

Q: How does PCR compare to virgin plastic?
A: Virgin plastic is made from newly extracted fossil fuels. PCR plastic is made from post-use materials collected and processed through a recycling system. PCR offers comparable performance with less environmental impact.

Q: Is PCR safe for food-contact packaging?
A: Yes. At Priority Plastics, all PCR used in food-contact applications is sourced from FDA-reviewed suppliers and tested for chemical safety and contaminant migration.

Q: Why does PCR packaging sometimes look gray or off-white?
A: The discoloration is due to color variations in the recycled material feedstock. It’s a visible reminder of sustainability in action — not a defect.

Q: Are there differences in color variation between PETE and HDPE?
A: Yes. PETE tends to show more visible tinting  at higher PCR levels. HDPE is slightly more forgiving and maintains a lighter color profile.

Q: Can PCR packaging match high quality and performance standards?
A: Absolutely. If necessary, PCR suppliers blend with virgin resin to ensure consistent structure, performance, and barrier integrity — all without compromising sustainability.

Q: What are your PCR usage rates?
A: Our GreenLite PETE products use 25–50% PCR (up to 100% in testing). HDPE thin wall canisters are available up to 100% PCR and heavy-wall tight head containers are available in 30% PCR. 

Q: What if our brand wants a cleaner color look?
A: We can offer both virgin-only or blended options. Colorants are also available. However packaging with visible PCR usage shows your brand’s authentic sustainability commitment.

Q: How do I explain PCR to my stakeholders?
A: Check out the Association for Plastics Recyclers. They are a great resource to learn more and offer several resources. Reach out our Director of Sustainability [email protected] for more information.

Get a Quote